Marketing visibility problems
Google Ads, Meta Ads, website analytics and CRM do not match
UTM data is missing, inconsistent or lost before sales follow-up
The team knows cost per click but not cost per qualified lead
Marketing reports do not show which campaigns became revenue
Sales and marketing disagree about lead quality
What we set up
- Tracking plan and source model
- GA4 event review and conversion structure
- UTM naming and campaign taxonomy
- Ads, website, form and CRM connection
- Marketing funnel dashboard
- Lead quality and follow-up reporting
Reports you can run
Cost per lead and cost per deal by channel
Conversion from website form to qualified lead
Lead quality by campaign, keyword or creative
Sales follow-up speed by source
Implementation path
Audit tracking
We review current analytics, tags, forms, CRM fields and campaign naming.
Define attribution model
We decide which sources, stages and outcomes need to be visible.
Connect data
We connect website, ads, CRM and reporting data into a single view.
Launch dashboard
We deliver a management-ready dashboard and practical reporting rhythm.
What should change after launch
Clearer budget decisions
Better lead source quality data
Less manual marketing reporting
Shared view between sales and marketing
Operational Analytics Setup
A clear tracking and reporting setup from operational activity, campaigns and CRM events to revenue and workload visibility.
Typical duration: 2-4 weeks
Ideal for: Companies spending on ads but lacking reliable attribution
Package deliverables
Common questions
Can you work with our existing GA4 and CRM?
Yes. We usually start by auditing the existing setup and then improve events, UTM tracking, CRM fields and dashboard structure.
Will attribution be perfect?
No honest setup is perfect, especially across browsers and channels. The goal is reliable enough reporting for better decisions, with clear assumptions documented.
Services often combined with Marketing Analytics & Attribution
BI Dashboards & Reporting
Build BI dashboards for sales, marketing, finance, operations, workload and profitability using connected business data.
CRM Quick Start
Launch or improve a practical CRM pipeline with client database, fields, roles, reminders, automations, dashboards and team onboarding.
Integrations & API Automation
Connect CRM, websites, forms, messengers, payments, email, spreadsheets, ads and internal systems through APIs and automation.